Diego Fernandez is an Operating Partner with the El Cholo Restaurant Management Group LLC. He started work with El Cholo at the age of 18 and in 1994 he was promoted to the position of General Manager. In 2000 he became an Operating Partner. As a partner, Diego has been involved with the opening of El Cholo-Pasadena, Dona Rosa Bakery & Taqueria along with Rose City Catering. Mr. Fernandez brings a broad array of business and management skills to Lincoln Avenue. Mr. Fernandez has lived in Altadena for the past 10 years and was appointed to the Board in 2014.